AI Enablement.
Done Right.

We build deep AI understanding tailored to your team's real work - transferring knowledge that creates true capability. Led by industry experts who combine theoretical expertise with implementation experience. And backed by support that stays.

Team and AI working together

Most teams are faking AI. Yours won't have to.

We partner with your teams to build real AI fluency where it matters. No hype. Just clarity, confidence, and support from from industry experts who design and build AI systems every day - and share what actually works.

Let's talk AI in your team.

Not trainers teaching AI.
We're industry professionals teaching you.

  • Real strategies. Industry knowledge. Real results.
  • Answers grounded in practice. Not buzzwords.
  • Still building, still shipping, still learning.
Carmen

Carmen Acatrinei, PhD

Senior Lecturer, ASE Bucharest

Carmen is Senior Lecturer and former Deputy Dean at ASE Bucharest, with 17+ years of experience guiding teams through digital transformation. Her focus: turning complex topics - from AI to marketing strategy - into practical skills people actually use.

Meet Carmen
Viorel Spînu

Viorel Spînu

Senior AI Engineer

With 20+ years in emerging tech, Viorel builds high-impact AI systems that solve real enterprise problems. He has led projects across enterprise teams and startups - always focused on making AI genuinely useful. His current work explores advanced LLMs, agentic systems, and the future of intelligent reasoning.

Meet Viorel

Our Core Services

AI programs designed for real teams. Practical. Clear. Trusted.

Applied AI Accelerator

From zero to real AI use - fast.

A fast-track program that finds your best AI use cases, trains your team to use them, and supports them as they put it into practice.

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Safe Use Workshop

Build clarity and confidence around safe, responsible AI use.

A guided session that covers risks, policies, and real examples - so your team knows what's safe, what's not, and how to move forward with confidence.

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On-Call AI Advisory

Expert support, just when your team needs it.

Ongoing support via email and live calls - to help your team evaluate tools, test ideas, and make smart AI decisions.

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Not sure where to start? Let's talk through it →

What makes us different

Taught by us. The founders.

You'll work directly with us - the founders. We build AI systems, not just teach them. You get practical insights shaped by real-world AI work - not just theory.

Every session starts with your context, not our content.

We meet with you first to understand your goals, tools, and team. Then we design the experience around what will actually work in your real environment.

We stay with you

Real adoption doesn't end when the session does. You'll have access to follow-up support - for questions, feedback, and real-world implementation. Because that's when it matters most - and when teams actually need support.

Industry Recognition

Trusted by media, invited by industry leaders, and recognized as the voice organizations turn to for practical AI insights.

CHANGE MGMT
WORKFORCE
ADVISORY

Selected as keynote expert to guide business process outsourcing industry through AI transformation, Viorel is a trusted advisor delivering strategic frameworks for organizational AI adoption and competitive advantage. With over 20 years of experience in emerging technologies, he has led AI implementation projects across enterprise teams and startups, always focused on making AI genuinely useful for real business challenges.

Absl Conference
WORKSHOP
CHANGE MGMT
EFFECTIVE

Carmen's expertise - from Bachelor's to Master's, PhD, postdoctoral work, and industry collaborations - has focused on online marketing and digital transformation. With nearly two decades of study, research, and teaching, she brings a deep understanding of how marketing evolves through technology - and how AI can be applied meaningfully in real‑world contexts.

Carmen Board Program
RISK MGMT
GOVERNANCE
ADVISORY

Selected as AI expert for national prime-time panel on Romania's public television, discussing AI's societal impact alongside leading academics and strategists, Viorel is a trusted voice helping millions understand AI transformation. His ability to translate complex AI concepts into accessible insights makes him a sought-after expert for both technical and general audiences.

Tvr2 Panel
EFFECTIVE
ADVISORY
IMPLEMENTATION

As programme director of ASE's institutional project "AI in SMM - The Impact of Artificial Intelligence on Social Media Marketing Strategies” (2025), Carmen leads research into how AI tools are transforming content strategies, audience targeting, and campaign performance on social media. The project bridges academic insight and practitioner experience, using real-world interviews and performance metrics to uncover how AI is changing the way marketing works.

Carmen Board Program
HANDS-ON LABS
EFFECTIVE
IMPLEMENTATION

Delivered breakthrough demonstrations proving AI's transformative potential, Viorel is a recognized pioneer showing how AI accelerates creative and technical work at unprecedented scale. With deep expertise in emerging technologies and practical implementation, he helps organizations understand how AI can fundamentally transform their operations. His hands-on approach to demonstrating AI capabilities makes complex technology accessible and actionable for teams across industries.

Lauder Demo
SECURITY
COMPLIANCE
ADVISORY

Carmen authored a chapter in the 2025 Springer volume Marketing Theory and Practice in Romania, titled “To Use or Not to Use Artificial Intelligence (AI) in Marketing.” Based on qualitative research with adopters and non-adopters, the chapter sheds light on the real motivations, hesitations, and decision-making patterns behind AI adoption – offering practical insights for marketers navigating this shift.

Carmen Board Program
ADVISORY
CHANGE MGMT
WORKFORCE

Showcased as exemplary tech entrepreneur in prestigious business profile series, demonstrating how technical expertise transforms into market-leading AI ventures. Viorel is a recognized model for engineering-to-business leadership.

Empretec Feature
GOVERNANCE
ENABLEMENT
ADVISORY

Carmen co-authored "Leveraging AI to Lead Change and Understand User Satisfaction on Music Streaming Platforms" at the 2025 ICBE conference. The research explores user interactions with AI platforms – from utility to emotional expectations – offering insights for designing meaningful digital experiences that help service providers personalise engagement and drive satisfaction.

Carmen Board Program
CHANGE MGMT
WORKFORCE
IMPLEMENTATION

Selected as key expert on building AI-integrated organizations, sharing advanced strategies with C-suite leaders. Viorel is a recognized authority on embedding AI capabilities into organizational culture and decision-making processes.

Leadwell 2025