Carmen brings over 18 years of experience in marketing and education, with a focus on how technology transforms both. As a senior lecturer and researcher, she specialises in online and AI-enhanced marketing, designing learning experiences that blend academic rigour with real-world digital tools. She works across executive education, master’s programmes, and industry collaborations - helping professionals, entrepreneurs, and students navigate digital change with clarity and confidence. Her mission is to make AI more understandable, strategic, and human-centred.
Carmen's expertise - from Bachelor's to Master's, PhD, postdoctoral work, and industry collaborations - has focused on online marketing and digital transformation. With nearly two decades of study, research, and teaching, she brings a deep understanding of how marketing evolves through technology - and how AI can be applied meaningfully in real‑world contexts.
As Co-director of the Board Leadership Program at Bucharest Business School – developed with the Independent Directors Association (AAI) and endorsed by ecoDa – Carmen helps shape a rigorous, AMBA-accredited executive curriculum. The six-month programme blends expert-led sessions, boardroom simulations, and real-world case studies, preparing current and future board members to lead with clarity in fast-evolving business and technological landscapes.
Carmen co-coordinates the MSc in Online Marketing at the Bucharest University of Economic Studies (ASE) – a programme designed to align academic knowledge with current industry practice. Alongside a strong theoretical core, the curriculum includes applied projects and frequent guest talks from digital marketing professionals, giving students direct insight into tools, trends, and AI-powered strategies.
As Open Executive Education Coordinator at Bucharest Business School, Carmen supports the design and delivery of two flagship initiatives: the Board Leadership Program and the international Shipping & Port Summer School. Working closely with academic and industry partners, she helps shape content and learning experiences that connect strategic thinking with real-world relevance.
As programme director of ASE's institutional project "AI in SMM - The Impact of Artificial Intelligence on Social Media Marketing Strategies" (2025), Carmen leads research into how AI tools are transforming content strategies, audience targeting, and campaign performance on social media. The project bridges academic insight and practitioner experience, using real-world interviews and performance metrics to uncover how AI is changing the way marketing works.
Carmen co-authored "Leveraging AI to Lead Change and Understand User Satisfaction on Music Streaming Platforms" at the 2025 ICBE conference. The research explores user interactions with AI platforms – from utility to emotional expectations – offering insights for designing meaningful digital experiences that help service providers personalise engagement and drive satisfaction.
Carmen authored a chapter in the 2025 Springer volume Marketing Theory and Practice in Romania, titled "To Use or Not to Use Artificial Intelligence (AI) in Marketing." Based on qualitative research with adopters and non-adopters, the chapter sheds light on the real motivations, hesitations, and decision-making patterns behind AI adoption – offering practical insights for marketers navigating this shift.
Beyond academia, Carmen actively shares reflections on how professionals can adapt to AI in everyday life and work. Through accessible posts and public writing, she opens up real conversations about how our generation learns to navigate new tools – making AI feel less like hype and more like a helpful habit.
As part of the national Școala Altfel initiative, Carmen delivered an interactive session titled "AI: Friend or Foe?" to middle school pupils in Chitila. Stepping outside the university setting, she introduced young learners to the basics of artificial intelligence, critical thinking, and safe digital habits – making AI approachable, responsible, and relevant from an early age.
With 20+ years in emerging tech, Viorel builds high-impact AI systems that solve real enterprise problems. He has led projects across enterprise teams and startups - always focused on making AI genuinely useful. His current work explores advanced LLMs, agentic systems, and the future of intelligent reasoning.
Selected as keynote expert to guide business process outsourcing industry through AI transformation. Viorel is a trusted advisor delivering strategic frameworks for organizational AI adoption and competitive advantage.
Selected as key expert on building AI-integrated organizations, sharing advanced strategies with C-suite leaders. Viorel is a recognized authority on embedding AI capabilities into organizational culture and decision-making processes.
Selected as AI expert for national prime-time panel on Romania's public television, discussing AI's societal impact alongside leading academics and strategists. Viorel is a trusted voice helping millions understand AI transformation.
Called upon by national television during major AI disruptions to provide expert analysis on system dependencies and societal impact. Viorel is trusted to decode complex AI challenges for millions of viewers during critical tech moments.
Delivered breakthrough demonstration generating 100 unique websites in 43 minutes, proving AI's transformative potential. Viorel is a recognized pioneer showing how AI accelerates creative and technical work at unprecedented scale.
Keynote expert at Romania's largest science festival (10,000+ attendees), demonstrating how AI accelerates scientific breakthroughs in space exploration. Viorel is a recognized authority bridging AI technology with scientific discovery.
Cover feature thought leader defining the future of human leadership as AI transforms organizations. Viorel is a recognized expert on preserving essential human qualities in an algorithm-driven business landscape.
Keynote speaker at the Estée Lauder hackathon for accessible beauty, Viorel inspired a diverse group of innovators to leverage AI in creating more inclusive beauty solutions for everyone.
National television expert analyzing the transformation from basic AI tools to collaborative intelligent systems. Viorel is a recognized authority on how AI capabilities are fundamentally reshaping work and decision-making.
Showcased as exemplary tech entrepreneur in prestigious business profile series, demonstrating how technical expertise transforms into market-leading AI ventures. Viorel is a recognized model for engineering-to-business leadership.
Live analysis of AI's impact on creativity and problem-solving, articulating the paradigm shift from coding to solution design. Viorel is a thought leader defining how professionals must evolve in the AI-enhanced workplace.
Sought by national television as trusted expert on AI privacy implications, guiding millions of viewers through complex policy changes. Viorel is a recognized authority translating technical privacy challenges into actionable protection strategies.
Interview on how AI should be taught in universities. Viorel emphasized the need to go beyond just using models — students should understand how to build them from scratch, with deepfake detection as a practical example.
Discussed the European Union's historic investment in artificial intelligence and Romania's involvement in major international AI initiatives. Viorel provides insights on innovation, collaboration, and the future of European tech.
Commented on DeepSeek's breakthrough moment and how new LLMs are shifting the balance in the global AI race. Viorel offers a Romanian perspective on tech disruption, innovation, and competition.
Contributed insights on how generative AI transforms modern supply chain systems, moving from rigid systems to flexible, intelligent solutions that adapt to complex scenarios. Viorel is a recognized expert in AI transformation.
Live discussion on the transformative power of AI in daily life, broadcast nationwide on ProTV. Viorel provides featured analysis on how AI is becoming integrated into everyday workflows and decision-making.
Panelist at the ShiftHappens Conference, joining industry leaders for a one-hour discussion on innovation, collaboration, and the future of technology. Viorel brings vibrant insights about AI shaping tomorrow's world.
Print & digital feature on AI trends in Romanian business, marketing and society. Viorel provides in-depth discussion on AI adoption strategies and the evolving business landscape.
Tech segment focused on the latest AI tools and how businesses can leverage them effectively. Viorel provides practical demonstrations and insights into real-world AI applications.
TV interview on the real-world impact of AI, responsible tech adoption, and how AI is already shaping daily life in Romania. Viorel focuses on practical applications and ethical considerations.
Live appearance on national television to discuss the role of AI in shaping public services, education, and ethical tech use in Romania. Viorel provides prime-time news coverage analysis.
Featured on the national news to talk about the future of AI and how Romania can lead responsibly in tech innovation. Viorel leads discussions on national AI strategy and technological advancement.
Led a two-hour interactive session at the Faculty of Marketing, Bucharest University. Viorel focused the workshop on leveraging AI for creative brainstorming and efficiency, fostering innovation among students.
Featured speaker at Cegeka's AI-Data Alchemy event, sharing innovative approaches to AI integration in daily workflows. Viorel presented alongside Stijn Bijnens and Ovidiu Pinghioiu.
Invited by the Deputy Dean to speak at the Faculty of Management, Bucharest University of Economic Studies. Viorel delivered sessions focused on practical AI insights and experiences with students and faculty.
Invited speaker at the Faculty of Construction in Bucharest, sharing practical AI applications with professors. Viorel covered efficiency, optimization, and AI transformation in engineering.
Invited speaker at the BigData Meetup, exploring innovative AI applications in website design and science fiction writing. Viorel highlighted creative uses of AI technology.
Delivered an engaging presentation to 144 online attendees and 3 in-person participants. Viorel provided a unique experience in connecting with large virtual audiences through hybrid format.
Delivered engaging workshop on AI at the Faculty of Marketing, Bucharest University of Economic Studies. Viorel received outstanding feedback for practical insights and captivating presentation style.
Featured speaker at the Marketing Waves Conference on April 6, 2023, sharing insights on the transformative role of AI in modern marketing strategies and practices. Viorel is a trusted expert in AI-driven marketing transformation.
Invited speaker presenting thought-provoking analysis of AI's impact on society. Viorel explored historical parallels of technological change and humanity's successful adaptation throughout history.
